Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.
As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.
Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.
One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.
Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at http://www.islandreefjob.com/, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.