Category: viral marketing


Up Close With Lauren Luke

August 4th, 2009 — 11:20pm

Thursday, I headed over to Sephora’s brand-new location in Times Square for the U.S. launch of Lauren Luke’s new makeup kits.

With her wildly popular makeup tutorial videos on YouTube — broadcast from a webcam in her bedroom — Lauren has become an international sensation beloved by her fans for her sense of humor and down-to-earth personality.

Meeting Miss Luke: Lauren and me at her Sephora debut

After an inspiring video about her rise to fame (that included a meet and greet with Queen Elizabeth), I had the pleasure of chatting with the 27-year-old England-born single mom. Soft spoken and absolutely charming, Lauren said she first fell in love with cosmetics as a teen. Her top beauty inspirations — Megan Fox and Deeta Von Teese.

Even with her phenomenal success, Lauren remains approachable and fully connected to her thousands of followers via Facebook, MySpace and Twitter. She’s an awesome example of what can happen when true passion and talent intersect with the power of social media.

Lauren has developed five fabulous makeup kits that you can order here. Sephora will launch the kits nationwide across 135 stores next month.

Comment » | Facebook, Lauren Luke, makeup advice, new Sephora in Times Square, Twitter, viral marketing, YouTube

Up Close With Lauren Luke

August 4th, 2009 — 6:20pm

Thursday, I headed over to Sephora’s brand-new location in Times Square for the U.S. launch of Lauren Luke’s new makeup kits.

With her wildly popular makeup tutorial videos on YouTube — broadcast from a webcam in her bedroom — Lauren has become an international sensation beloved by her fans for her sense of humor and down-to-earth personality.

Meeting Miss Luke: Lauren and me at her Sephora debut

After an inspiring video about her rise to fame (that included a meet and greet with Queen Elizabeth), I had the pleasure of chatting with the 27-year-old England-born single mom. Soft spoken and absolutely charming, Lauren said she first fell in love with cosmetics as a teen. Her top beauty inspirations — Megan Fox and Deeta Von Teese.

Even with her phenomenal success, Lauren remains approachable and fully connected to her thousands of followers via Facebook, MySpace and Twitter. She’s an awesome example of what can happen when true passion and talent intersect with the power of social media.

Lauren has developed five fabulous makeup kits that you can order here. Sephora will launch the kits nationwide across 135 stores next month.

Comment » | Facebook, Lauren Luke, makeup advice, new Sephora in Times Square, Twitter, viral marketing, YouTube

The Most Important PR Campaign Ever

February 14th, 2009 — 4:48pm

In the course of my four+ years in travel PR, I’ve had the good fortune of working on some groundbreaking campaigns.

From Starwood Caribbean’s award-winning Procreation Vacation package (named by yours truly) to Tourism Queensland’s current global phenomenon, Best Job In The World, these initiatives have taught me the tremendous value of getting your message out to as broad an audience as possible.

Now, inspired by friend and colleague Carla, I’ve decided to apply my PR savvy to a more personal objective — finding Mr. Right.

When it comes to PR, the best ideas are often the simplest ones and so, I’m forgoing stunts in favor of deploying good old fashioned word of mouth to achieve my goal.

Who Should I date? You tell me!

I’ve already taken a few steps in this direction, putting friends, family and business associates on notice that I’m open to matchmaking attempts. Now, I’m asking you, dear readers, to play Cupid and answer the question — who do you think I should date? Do you know a great guy — or know someone who might know one — that’s single and looking?

When it comes to bachelors, I don’t necessarily have a physical type. As I once told FoxNews.com, I’ve dated everything from short and balding to tall and muscular. I do have a few prerequisites, though. Here they are:

Age range: 35-45
Zip code: Anywhere in the tri-state area (NY, NJ, CT)
Must Haves: Intelligence, spirituality, ambition, a well-worn passport
Dealbreakers: Cats, dogs, small kids, no sense of humor
Optional: Enjoys Scrabble, concerts and a good meal

Feel free to forward this post far and wide — viral marketing is key to any successful PR program — and email me your suggested Mr. Right candidates at bravermanmelissa@gmail.com.

I can’t think of a better date than February 14th to launch a plan for finding a permanent sweetheart. Happy Valentine’s Day, Everyone!

Comment » | Best Job In The World, finding Mr. Right, matchmaking attempts, Procreation Vacation, Starwood Caribbean, successful PR campaigns, Tourism Queensland, Valentine's Day, viral marketing

The Most Important PR Campaign Ever

February 14th, 2009 — 11:48am

In the course of my four+ years in travel PR, I’ve had the good fortune of working on some groundbreaking campaigns.

From Starwood Caribbean’s award-winning Procreation Vacation package (named by yours truly) to Tourism Queensland’s current global phenomenon, Best Job In The World, these initiatives have taught me the tremendous value of getting your message out to as broad an audience as possible.

Now, inspired by friend and colleague Carla, I’ve decided to apply my PR savvy to a more personal objective — finding Mr. Right.

When it comes to PR, the best ideas are often the simplest ones and so, I’m forgoing stunts in favor of deploying good old fashioned word of mouth to achieve my goal.

Who Should I date? You tell me!

I’ve already taken a few steps in this direction, putting friends, family and business associates on notice that I’m open to matchmaking attempts. Now, I’m asking you, dear readers, to play Cupid and answer the question — who do you think I should date? Do you know a great guy — or know someone who might know one — that’s single and looking?

When it comes to bachelors, I don’t necessarily have a physical type. As I once told FoxNews.com, I’ve dated everything from short and balding to tall and muscular. I do have a few prerequisites, though. Here they are:

Age range: 35-45
Zip code: Anywhere in the tri-state area (NY, NJ, CT)
Must Haves: Intelligence, spirituality, ambition, a well-worn passport
Dealbreakers: Cats, dogs, small kids, no sense of humor
Optional: Enjoys Scrabble, concerts and a good meal

Feel free to forward this post far and wide — viral marketing is key to any successful PR program — and email me your suggested Mr. Right candidates at bravermanmelissa@gmail.com.

I can’t think of a better date than February 14th to launch a plan for finding a permanent sweetheart. Happy Valentine’s Day, Everyone!

Comment » | Best Job In The World, finding Mr. Right, matchmaking attempts, Procreation Vacation, Starwood Caribbean, successful PR campaigns, Tourism Queensland, Valentine's Day, viral marketing

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