Category: Island Caretaker


Online Exposure Of A Different Kind

May 4th, 2009 — 10:00pm

When you work in journalism or public relations, quoting other people is part of the job. It’s rare to be quoted yourself as an expert — which is why I was doubly excited to enjoy that particular honor twice recently.

A few weeks ago, my Quinn & Co boss John Frazier and I were interviewed for Bulldog Reporter, a PR trade publication, about our experiences working on Tourism Queensland’s Best Job In The World campaign.

In addition to sharing our observations on why the initiative — a global search for an Island Caretaker — has been such a runaway success, we had the opportunity to offer tips to other PR practitioners.

Best Job In The World: Tourism Queensland will announce on Wednesday who the destination’s Island Caretaker will be

Advice of a more personal nature got me quoted in an MSN.com article about online dating. I shared my take on how to avoid getting stuck in email exchanges that go nowhere.

Though I’m still learning how to date smarter — and how to be a great publicist — it’s fun to share a little of what I’ve discovered about both along the way.

Comment » | being quoted as an expert, Best Job In The World, Bulldog Reporter, Island Caretaker, online dating, Tourism Queensland

Online Exposure Of A Different Kind

May 4th, 2009 — 5:00pm

When you work in journalism or public relations, quoting other people is part of the job. It’s rare to be quoted yourself as an expert — which is why I was doubly excited to enjoy that particular honor twice recently.

A few weeks ago, my Quinn & Co boss John Frazier and I were interviewed for Bulldog Reporter, a PR trade publication, about our experiences working on Tourism Queensland’s Best Job In The World campaign.

In addition to sharing our observations on why the initiative — a global search for an Island Caretaker — has been such a runaway success, we had the opportunity to offer tips to other PR practitioners.

Best Job In The World: Tourism Queensland will announce on Wednesday who the destination’s Island Caretaker will be

Advice of a more personal nature got me quoted in an MSN.com article about online dating. I shared my take on how to avoid getting stuck in email exchanges that go nowhere.

Though I’m still learning how to date smarter — and how to be a great publicist — it’s fun to share a little of what I’ve discovered about both along the way.

Comment » | being quoted as an expert, Best Job In The World, Bulldog Reporter, Island Caretaker, online dating, Tourism Queensland

Countdown To Best Job In The World

March 4th, 2009 — 6:44pm

Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.

As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.

Best Job In The World: All smiles after snorkeling for the first time during January’s press trip to Queensland (photo courtesy: Kent St. John)
Nearly 35,000 people from across the globe have applied for the six-month $100k gig on Queensland’s Hamilton Island. The amazing response has been especially fun for me, since I got to experience first hand in January the majesty and excitement of the Islands of The Great Barrier Reef.

Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.

One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.

Best Job Finalist Angelene Orth (a.k.a Big Apple Angie)

Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at http://www.islandreefjob.com/, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.

Comment » | Best Job In The World, Best Job In The World Finalists, Facebook, Great Barrier Reef, Hamilton Island, Island Caretaker, Tourism Queensland, Twitter

Countdown To Best Job In The World

March 4th, 2009 — 1:44pm

Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.

As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.

Best Job In The World: All smiles after snorkeling for the first time during January’s press trip to Queensland (photo courtesy: Kent St. John)
Nearly 35,000 people from across the globe have applied for the six-month $100k gig on Queensland’s Hamilton Island. The amazing response has been especially fun for me, since I got to experience first hand in January the majesty and excitement of the Islands of The Great Barrier Reef.

Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.

One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.

Best Job Finalist Angelene Orth (a.k.a Big Apple Angie)

Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at http://www.islandreefjob.com/, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.

Comment » | Best Job In The World, Best Job In The World Finalists, Facebook, Great Barrier Reef, Hamilton Island, Island Caretaker, Tourism Queensland, Twitter

A Visit to Hamilton Island’s Qualia

January 14th, 2009 — 5:23pm

Sunday night, I joined about 40 journalists from across the globe along with Tourism Queensland’s executive staff for dinner at Qualia, Hamilton Island’s newest luxury resort.

Set on 30 private acres (gated access is restricted to guests only), Qualia’s 60 pavilions feature jaw-dropping island views, modern eco-inspired décor and soothing silence (no kids allowed).

The sense of arrival begins with Qualia’s open air lobby.

Qualia’s open air lobby was the setting for a Tourism Queensland-hosted dinner reception for media

During the cocktail hour there, I enjoyed Champagne and a selection of hot and cold hors d’oeuvres (including kangaroo with fruit chutney and the best fried shrimp I’ve ever had), and learned more about Hamilton Island from CEO Glenn Bourke.

Glenn told me and San Francisco-based freelance writer Kristin Luna about the Oatley family, Hamilton Island’s owners. Known for their philanthropy and great wines (Rosemount is their signature label), the Aussie clan has invested $300 million on Hamilton over the last five years. Still in the works — a new yacht club and golf course.

Everyone at the dinner was buzzing about Tourism Queensland’s new Best Job In The World campaign, the destination’s just-launched global search for an Island Caretaker who will help spread the word about the Islands of the Great Barrier Reef.

Skirt Magazine editor Stephanie Davis, Tourism Queensland’s Kylie Smith and me at the Qualia dinner

During a delicious three-course meal, TQ’s Wendy Levy and I talked about how exciting it is to be part of such an innovative campaign that is reaching people around the world.

Expecting her second child this spring, Wendy told me how she met her husband through an unusual Aussie improv group called Theatre Sports. Her tale reaffirmed my belief that having fun — especially in an unconventional way — is a surefire approach to finding Mr. Right.

At this particular moment, though, I’m happy to be footloose and fancy free. It’s impossible to be anything but when you’re experiencing the wonders Down Under!

Coming up…my first-ever snorkeling adventure and the island hopping in Queensland continues.

1 comment » | Australia, Best Job In The World, Great Barrier Reef, Hamilton Island, Island Caretaker, Qualia, Tourism Queensland

A Visit to Hamilton Island’s Qualia

January 14th, 2009 — 12:23pm

Sunday night, I joined about 40 journalists from across the globe along with Tourism Queensland’s executive staff for dinner at Qualia, Hamilton Island’s newest luxury resort.

Set on 30 private acres (gated access is restricted to guests only), Qualia’s 60 pavilions feature jaw-dropping island views, modern eco-inspired décor and soothing silence (no kids allowed).

The sense of arrival begins with Qualia’s open air lobby.

Qualia’s open air lobby was the setting for a Tourism Queensland-hosted dinner reception for media

During the cocktail hour there, I enjoyed Champagne and a selection of hot and cold hors d’oeuvres (including kangaroo with fruit chutney and the best fried shrimp I’ve ever had), and learned more about Hamilton Island from CEO Glenn Bourke.

Glenn told me and San Francisco-based freelance writer Kristin Luna about the Oatley family, Hamilton Island’s owners. Known for their philanthropy and great wines (Rosemount is their signature label), the Aussie clan has invested $300 million on Hamilton over the last five years. Still in the works — a new yacht club and golf course.

Everyone at the dinner was buzzing about Tourism Queensland’s new Best Job In The World campaign, the destination’s just-launched global search for an Island Caretaker who will help spread the word about the Islands of the Great Barrier Reef.

Skirt Magazine editor Stephanie Davis, Tourism Queensland’s Kylie Smith and me at the Qualia dinner

During a delicious three-course meal, TQ’s Wendy Levy and I talked about how exciting it is to be part of such an innovative campaign that is reaching people around the world.

Expecting her second child this spring, Wendy told me how she met her husband through an unusual Aussie improv group called Theatre Sports. Her tale reaffirmed my belief that having fun — especially in an unconventional way — is a surefire approach to finding Mr. Right.

At this particular moment, though, I’m happy to be footloose and fancy free. It’s impossible to be anything but when you’re experiencing the wonders Down Under!

Coming up…my first-ever snorkeling adventure and the island hopping in Queensland continues.

1 comment » | Australia, Best Job In The World, Great Barrier Reef, Hamilton Island, Island Caretaker, Qualia, Tourism Queensland

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