Category: Tourism Queensland


Online Exposure Of A Different Kind

May 4th, 2009 — 5:00pm

When you work in journalism or public relations, quoting other people is part of the job. It’s rare to be quoted yourself as an expert — which is why I was doubly excited to enjoy that particular honor twice recently.

A few weeks ago, my Quinn & Co boss John Frazier and I were interviewed for Bulldog Reporter, a PR trade publication, about our experiences working on Tourism Queensland’s Best Job In The World campaign.

In addition to sharing our observations on why the initiative — a global search for an Island Caretaker — has been such a runaway success, we had the opportunity to offer tips to other PR practitioners.

Best Job In The World: Tourism Queensland will announce on Wednesday who the destination’s Island Caretaker will be

Advice of a more personal nature got me quoted in an MSN.com article about online dating. I shared my take on how to avoid getting stuck in email exchanges that go nowhere.

Though I’m still learning how to date smarter — and how to be a great publicist — it’s fun to share a little of what I’ve discovered about both along the way.

Comment » | being quoted as an expert, Best Job In The World, Bulldog Reporter, Island Caretaker, online dating, Tourism Queensland

Countdown To Best Job In The World

March 4th, 2009 — 6:44pm

Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.

As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.

Best Job In The World: All smiles after snorkeling for the first time during January’s press trip to Queensland (photo courtesy: Kent St. John)
Nearly 35,000 people from across the globe have applied for the six-month $100k gig on Queensland’s Hamilton Island. The amazing response has been especially fun for me, since I got to experience first hand in January the majesty and excitement of the Islands of The Great Barrier Reef.

Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.

One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.

Best Job Finalist Angelene Orth (a.k.a Big Apple Angie)

Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at http://www.islandreefjob.com/, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.

Comment » | Best Job In The World, Best Job In The World Finalists, Facebook, Great Barrier Reef, Hamilton Island, Island Caretaker, Tourism Queensland, Twitter

Countdown To Best Job In The World

March 4th, 2009 — 1:44pm

Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.

As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.

Best Job In The World: All smiles after snorkeling for the first time during January’s press trip to Queensland (photo courtesy: Kent St. John)
Nearly 35,000 people from across the globe have applied for the six-month $100k gig on Queensland’s Hamilton Island. The amazing response has been especially fun for me, since I got to experience first hand in January the majesty and excitement of the Islands of The Great Barrier Reef.

Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.

One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.

Best Job Finalist Angelene Orth (a.k.a Big Apple Angie)

Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at http://www.islandreefjob.com/, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.

Comment » | Best Job In The World, Best Job In The World Finalists, Facebook, Great Barrier Reef, Hamilton Island, Island Caretaker, Tourism Queensland, Twitter

The Most Important PR Campaign Ever

February 14th, 2009 — 4:48pm

In the course of my four+ years in travel PR, I’ve had the good fortune of working on some groundbreaking campaigns.

From Starwood Caribbean’s award-winning Procreation Vacation package (named by yours truly) to Tourism Queensland’s current global phenomenon, Best Job In The World, these initiatives have taught me the tremendous value of getting your message out to as broad an audience as possible.

Now, inspired by friend and colleague Carla, I’ve decided to apply my PR savvy to a more personal objective — finding Mr. Right.

When it comes to PR, the best ideas are often the simplest ones and so, I’m forgoing stunts in favor of deploying good old fashioned word of mouth to achieve my goal.

Who Should I date? You tell me!

I’ve already taken a few steps in this direction, putting friends, family and business associates on notice that I’m open to matchmaking attempts. Now, I’m asking you, dear readers, to play Cupid and answer the question — who do you think I should date? Do you know a great guy — or know someone who might know one — that’s single and looking?

When it comes to bachelors, I don’t necessarily have a physical type. As I once told FoxNews.com, I’ve dated everything from short and balding to tall and muscular. I do have a few prerequisites, though. Here they are:

Age range: 35-45
Zip code: Anywhere in the tri-state area (NY, NJ, CT)
Must Haves: Intelligence, spirituality, ambition, a well-worn passport
Dealbreakers: Cats, dogs, small kids, no sense of humor
Optional: Enjoys Scrabble, concerts and a good meal

Feel free to forward this post far and wide — viral marketing is key to any successful PR program — and email me your suggested Mr. Right candidates at bravermanmelissa@gmail.com.

I can’t think of a better date than February 14th to launch a plan for finding a permanent sweetheart. Happy Valentine’s Day, Everyone!

Comment » | Best Job In The World, finding Mr. Right, matchmaking attempts, Procreation Vacation, Starwood Caribbean, successful PR campaigns, Tourism Queensland, Valentine's Day, viral marketing

The Most Important PR Campaign Ever

February 14th, 2009 — 11:48am

In the course of my four+ years in travel PR, I’ve had the good fortune of working on some groundbreaking campaigns.

From Starwood Caribbean’s award-winning Procreation Vacation package (named by yours truly) to Tourism Queensland’s current global phenomenon, Best Job In The World, these initiatives have taught me the tremendous value of getting your message out to as broad an audience as possible.

Now, inspired by friend and colleague Carla, I’ve decided to apply my PR savvy to a more personal objective — finding Mr. Right.

When it comes to PR, the best ideas are often the simplest ones and so, I’m forgoing stunts in favor of deploying good old fashioned word of mouth to achieve my goal.

Who Should I date? You tell me!

I’ve already taken a few steps in this direction, putting friends, family and business associates on notice that I’m open to matchmaking attempts. Now, I’m asking you, dear readers, to play Cupid and answer the question — who do you think I should date? Do you know a great guy — or know someone who might know one — that’s single and looking?

When it comes to bachelors, I don’t necessarily have a physical type. As I once told FoxNews.com, I’ve dated everything from short and balding to tall and muscular. I do have a few prerequisites, though. Here they are:

Age range: 35-45
Zip code: Anywhere in the tri-state area (NY, NJ, CT)
Must Haves: Intelligence, spirituality, ambition, a well-worn passport
Dealbreakers: Cats, dogs, small kids, no sense of humor
Optional: Enjoys Scrabble, concerts and a good meal

Feel free to forward this post far and wide — viral marketing is key to any successful PR program — and email me your suggested Mr. Right candidates at bravermanmelissa@gmail.com.

I can’t think of a better date than February 14th to launch a plan for finding a permanent sweetheart. Happy Valentine’s Day, Everyone!

Comment » | Best Job In The World, finding Mr. Right, matchmaking attempts, Procreation Vacation, Starwood Caribbean, successful PR campaigns, Tourism Queensland, Valentine's Day, viral marketing

A Swanky France Tourism Soirée

February 10th, 2009 — 6:26pm

Last night, I headed down for a cocktail reception at Robert DeNiro’s Tribeca Grill hosted by France Tourism.

Attending swanky events is definitely one of the perks of working in PR and France Tourism knows how to throw a truly first-class affair.

In addition to a generous selection of Champagne and French wines, last night’s reception offered a bountiful spread of cheeses, breads, and passed hors d’oeuvres that included brie cheese encrusted beef, mini potato and cheese strudels along with bite-sized desserts ranging from chocolate concoctions to Tirami Su.

The well-attended soirée featured industry folks from the media and travel agent worlds and gave me the opportunity to catch up with one my favorite new journalist friends — GoNomad.com blogger and writer extraordinaire Kent St. John.

Memories of Brisbane: Kent and I on the final night of last month’s press trip to Queensland

I also connected with delightful travel & lifestyle writer Jean Tang, just back from a month-long stint in Paris. We quickly bonded over our mutual love for Australia (like me, she spent five months as a Sydney resident) and I told her about my client Tourism Queensland’s exciting Best Job In The World campaign, which has generated worldwide media attention and 11,000+ applicants so far.

Joining us at our lively table were veteran Daily News editor Mila André, travel PR and writing maven Meryl Pearlstein and freelance writer Jeryl Brunner. Conversation flowed freely as we talked about the appeal of mingling at gallery exhibits in NYC and the joys of doing what you love for a living.

One of the biggest joys for me — regularly encountering smart, talented women as excited as I am about travel, and about living in the world’s greatest city.

Comment » | Best Job In The World, France Tourism Board, Tourism Queensland, travel PR, travel writing, Tribeca Grill

A Swanky France Tourism Soirée

February 10th, 2009 — 1:26pm

Last night, I headed down for a cocktail reception at Robert DeNiro’s Tribeca Grill hosted by France Tourism.

Attending swanky events is definitely one of the perks of working in PR and France Tourism knows how to throw a truly first-class affair.

In addition to a generous selection of Champagne and French wines, last night’s reception offered a bountiful spread of cheeses, breads, and passed hors d’oeuvres that included brie cheese encrusted beef, mini potato and cheese strudels along with bite-sized desserts ranging from chocolate concoctions to Tirami Su.

The well-attended soirée featured industry folks from the media and travel agent worlds and gave me the opportunity to catch up with one my favorite new journalist friends — GoNomad.com blogger and writer extraordinaire Kent St. John.

Memories of Brisbane: Kent and I on the final night of last month’s press trip to Queensland

I also connected with delightful travel & lifestyle writer Jean Tang, just back from a month-long stint in Paris. We quickly bonded over our mutual love for Australia (like me, she spent five months as a Sydney resident) and I told her about my client Tourism Queensland’s exciting Best Job In The World campaign, which has generated worldwide media attention and 11,000+ applicants so far.

Joining us at our lively table were veteran Daily News editor Mila André, travel PR and writing maven Meryl Pearlstein and freelance writer Jeryl Brunner. Conversation flowed freely as we talked about the appeal of mingling at gallery exhibits in NYC and the joys of doing what you love for a living.

One of the biggest joys for me — regularly encountering smart, talented women as excited as I am about travel, and about living in the world’s greatest city.

Comment » | Best Job In The World, France Tourism Board, Tourism Queensland, travel PR, travel writing, Tribeca Grill

Bonding With Fellow Bloggers

January 23rd, 2009 — 3:13am

Last week’s press trip to Queensland in Australia was one of the most amazing travel experiences I’ve ever had.

Along with discovering the majestic beauty of the Islands of the Great Barrier Reef, I had the pleasure of traveling with six engaging and accomplished travel journalists – three of whom are fellow bloggers.

Travel Buddies: (from left, back row) Writers Jennifer Davoren, Kent St. John, Lisa Loverro, Stephanie Davis and Donovan Webster, and (front row) Barbara Ries, Lori Barbely and Kristin Luna with me and Tourism Queensland’s Kylie Smith, after a delicious dinner at Voyages on Lizard Island

Veteran travel writer Kent St. John delighted everyone with his wit, warmth and unwavering passion for both his wife and every part of our action-packed itinerary. His musings on Be Our Guest are worth checking out.

Prolific San Francisco-based freelancer Kristin Luna astonished us all with an extensive wardrobe of dresses – and her ability to fit them all in one very small suitcase (I, on the other hand, packed only 3 dresses and still managed to exceed the airline baggage limit). I’ve been a fan of her blog Camels and Chocolate for quite awhile.

Atlanta Skirt Magazine Editor and aspiring author Stephanie Davis was great fun to travel with. She brings sass and smarts to her cyberspace musings on Skirt’s website, and I can’t wait until her book comes out.

Jetlag notwithstanding, spending a week Down Under with Stephanie, Kristin, Kent and the six other talented writers in our group has reinvigorated me. Because of them, I’m excited all over again to see what adventures are yet to come — not only as a travel publicist, but as a writer too.

2 comments » | Atlanta Skirt magazine, Queensland, Tourism Queensland, travel PR, travel writing, traveling to Australia

Bonding With Fellow Bloggers

January 22nd, 2009 — 10:13pm

Last week’s press trip to Queensland in Australia was one of the most amazing travel experiences I’ve ever had.

Along with discovering the majestic beauty of the Islands of the Great Barrier Reef, I had the pleasure of traveling with six engaging and accomplished travel journalists – three of whom are fellow bloggers.

Travel Buddies: (from left, back row) Writers Jennifer Davoren, Kent St. John, Lisa Loverro, Stephanie Davis and Donovan Webster, and (front row) Barbara Ries, Lori Barbely and Kristin Luna with me and Tourism Queensland’s Kylie Smith, after a delicious dinner at Voyages on Lizard Island

Veteran travel writer Kent St. John delighted everyone with his wit, warmth and unwavering passion for both his wife and every part of our action-packed itinerary. His musings on Be Our Guest are worth checking out.

Prolific San Francisco-based freelancer Kristin Luna astonished us all with an extensive wardrobe of dresses – and her ability to fit them all in one very small suitcase (I, on the other hand, packed only 3 dresses and still managed to exceed the airline baggage limit). I’ve been a fan of her blog Camels and Chocolate for quite awhile.

Atlanta Skirt Magazine Editor and aspiring author Stephanie Davis was great fun to travel with. She brings sass and smarts to her cyberspace musings on Skirt’s website, and I can’t wait until her book comes out.

Jetlag notwithstanding, spending a week Down Under with Stephanie, Kristin, Kent and the six other talented writers in our group has reinvigorated me. Because of them, I’m excited all over again to see what adventures are yet to come — not only as a travel publicist, but as a writer too.

8 comments » | Atlanta Skirt magazine, Queensland, Tourism Queensland, travel PR, travel writing, traveling to Australia

Dispatch From Down Under: Lizard Island

January 16th, 2009 — 5:00pm

In the two decades that I’ve been traveling, I’ve been fortunate to experience a handful of places that can legitimately be described as paradise. This week, I’ve added a very special one to that short list — Australia’s Lizard Island.

As soon as our charter flight out of Cairns took to the skies, I got a preview of why Lizard has such a legendary reputation as one of the best islands on the Great Barrier Reef.

Another day on a press trip, another stunning view of Australia’s Great Barrier Reef, flying over Lizard Island

I was completely blown away when we arrived at Voyages, the island’s five-star — and only — resort. With no other commercial development on Lizard, all you see at every turn is lush vegetation and pristine coastline (and yes, lizards darting around). The beach is inhabited by guests only so you truly feel like you’re in your own private Shangri-la.

That feeling intensified when I was shown to my accommodations — a dreamy, well-appointed bungalow (favorite amenities — the rain shower in the bathroom, and a cd alarm clock and iPod docking station) with a porch overlooking the water.

Speaking of the deep blue, there was a little free time before dinner, so I joined journalists Stephanie, Kristin and Lisa in heading down to the beach. Since it’s summer Down Under, I knew the water temperature would be perfect and it was.

As I floated happily in the Pacific Ocean, I thought about what my Tourism Queensland client Shana had said just before my departure. She told me there would be a transformative moment for me in Queensland. This was it.

Looking around at the vast, unspoiled coastline and feeling the waves lap up against me, I was humbled by the fact that my job had made it all possible. Well, my job and me doggedly pursuing Tourism Queensland over the course of several months until they hired Quinn & Co. to work on the destination’s sensational new Best Job In The World campaign.

Who says persistence doesn’t pay off?

Comment » | Australia, Great Barrier Reef, Lizard Island, Tourism Queensland, Voyages resorts

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