Category: Best Job In The World


A Memorable Night At The Adrian Awards

February 3rd, 2010 — 9:21pm

Monday night, I joined my Quinn & Co. colleagues for the HSMAI Adrian Awards, a.k.a. the Oscars of hospitality marketing.

All Glammed Up: Dear friend & colleague Carla Caccavale Reynolds and me

Held at NYC’s Marriott Marquis Hotel in Times Square, the black tie event draws 1,000 people from the world of travel promotion. There was plenty to celebrate, as we garnered nine awards, including two for my work on Tourism Queensland’s blockbuster Best Job In The World campaign.

Golden Work: Me standing beside one of my award-winning entries

During the cocktail hour, while enjoying some wine and heavenly Artisanal cheeses, I chatted with co-worker Danielle about her upcoming fall nuptials and possible honeymoon destinations. Danielle is the antithesis of a bridezilla – I hope that I have her calm and cool attitude whenever my turn to walk down the aisle comes.

Renowned USA Today business travel writer and Hotel Check-In blogger Barbara De Lollis kicked off the two-hour awards ceremony, which recognized the crème de la crème of hospitality PR, advertising and web marketing. One of my personal favorites — a San Diego Zoo ad campaign featuring talking elephants.

Barbara De Lollis: A true travel pro and brilliant blogger

Dinner was exceptional. I’ve attended many functions over the years at the Marquis and can say this was one of the finest meals ever served there. Our delicious three-course dinner featured spinach salad with cambozola blue cheese, pears and wine vinaigrette, melt-in-your-mouth beef tenderloin and a heavenly dessert foursome — baked chocolate chiboust, caramel slice, bittersweet chocolate sorbet and a chocolate mousse shot.

Best of Show: Me with my Q&C colleagues John Frazier and Florence Quinn, and Tourism Queensland’s Shana Pereira (holding the award)

The icing on the cake, so to speak, came at the night’s end when Best Job took home the night’s top honor, Best of Show. It doesn’t get any better than this, especially when you have wonderful colleagues to share it with.

Coming up…a defense of courtship rituals and a look at the question of whether to settle.

1 comment » | Adrian Awards, Best Job In The World, HSMAI, Marriott Marquis, Quinn and Company, Tourism Queensland

Backstage At Today: Part Two

January 15th, 2010 — 10:10pm

Yesterday’s action-packed visit to NBC’s Today Show began in the crowded greenroom at 30 Rock.

Ben and me in the Today Show greenroom

I joined my Tourism Queensland client Shana Pereira, along with Best Job In The World winner (and one of the coolest guys on Planet Earth) Ben Southall. As we waited for Ben to be called up to the set, a show producer approached and quipped—

“Do you have Take Your Daughter To Work Day? Can I be your daughter?”

Ben’s highly-publicized six-month stint as Island Caretaker has everyone wishing they could be in his well-traveled shoes. As a tourism ambassador for Queensland, he’s visited 74 of the 600 Islands of the Great Barrier Reef. Talk about dream gigs.

Speaking of dream gigs, that’s exactly what my job felt like when we were finally escorted upstairs. As Ben was getting miked up, I was excited to spot Jeremy Renner, one of my favorite actors, on set.

Jeremy’s been generating Oscar buzz for “The Hurt Locker,” but I first fell for his talent and charisma on ABC’s fantastic, short-lived cop series, “The Unusuals.” I told him so after his interview, and he graciously posed for this picture with me.

Actor Jeremy Renner — what a sweetheart!

Surprise #2 — anchor Meredith Vieira strolling by and introducing herself to me and Shana.

Today co-anchor Meredith Vieira and me

After Ben’s lively interview with Kathie Lee and Hoda (watch it here), he answered a few questions for Today correspondent Sara Haines. She was delightful.

Today correspondent Sara Haines and me

Follow Sara on Twitter for great behind-the-scenes tidbits from the show.

Coming up…a visit to my old stomping grounds at Fox News and the differences between dating and relationships.

2 comments » | Ben Southall, Best Job In The World, Fox News Channel, Jeremy Renner, Meredith Vieira, Sara Haines, The Hurt Locker, Today Show, Tourism Queensland

Backstage At Today: Part Two

January 15th, 2010 — 5:10pm

Yesterday’s action-packed visit to NBC’s Today Show began in the crowded greenroom at 30 Rock.

Ben and me in the Today Show greenroom

I joined my Tourism Queensland client Shana Pereira, along with Best Job In The World winner (and one of the coolest guys on Planet Earth) Ben Southall. As we waited for Ben to be called up to the set, a show producer approached and quipped—

“Do you have Take Your Daughter To Work Day? Can I be your daughter?”

Ben’s highly-publicized six-month stint as Island Caretaker has everyone wishing they could be in his well-traveled shoes. As a tourism ambassador for Queensland, he’s visited 74 of the 600 Islands of the Great Barrier Reef. Talk about dream gigs.

Speaking of dream gigs, that’s exactly what my job felt like when we were finally escorted upstairs. As Ben was getting miked up, I was excited to spot Jeremy Renner, one of my favorite actors, on set.

Jeremy’s been generating Oscar buzz for “The Hurt Locker,” but I first fell for his talent and charisma on ABC’s fantastic, short-lived cop series, “The Unusuals.” I told him so after his interview, and he graciously posed for this picture with me.

Actor Jeremy Renner — what a sweetheart!

Surprise #2 — anchor Meredith Vieira strolling by and introducing herself to me and Shana.

Today co-anchor Meredith Vieira and me

After Ben’s lively interview with Kathie Lee and Hoda (watch it here), he answered a few questions for Today correspondent Sara Haines. She was delightful.

Today correspondent Sara Haines and me

Follow Sara on Twitter for great behind-the-scenes tidbits from the show.

Coming up…a visit to my old stomping grounds at Fox News and the differences between dating and relationships.

2 comments » | Ben Southall, Best Job In The World, Fox News Channel, Jeremy Renner, Meredith Vieira, Sara Haines, The Hurt Locker, Today Show, Tourism Queensland

Backstage At Today: Part One

January 14th, 2010 — 11:43pm

This morning, business intersected with pleasure in a big way as I enjoyed a visit to the set of NBC’s Today Show.

Outside Studio 1A: Me, Best Job In The World winner Ben Southall and Tourism Queensland’s Shana Pereira

The occasion for my backstage pass — a four-minute segment with my client Tourism Queensland’s Ben Southall, winner of the Australian destination’s high-profile Best Job In The World campaign.

From meeting Meredith Vieira to a surprise encounter with one of today’s hottest actors, it was a fantastic experience. Up next…a full report.

2 comments » | Ben Southall, Best Job In The World, Meredith Vieira, Today Show, Tourism Queensland

Backstage At Today: Part One

January 14th, 2010 — 6:43pm

This morning, business intersected with pleasure in a big way as I enjoyed a visit to the set of NBC’s Today Show.

Outside Studio 1A: Me, Best Job In The World winner Ben Southall and Tourism Queensland’s Shana Pereira

The occasion for my backstage pass — a four-minute segment with my client Tourism Queensland’s Ben Southall, winner of the Australian destination’s high-profile Best Job In The World campaign.

From meeting Meredith Vieira to a surprise encounter with one of today’s hottest actors, it was a fantastic experience. Up next…a full report.

2 comments » | Ben Southall, Best Job In The World, Meredith Vieira, Today Show, Tourism Queensland

A Really Goode Job

June 17th, 2009 — 1:00pm


It’s often said that imitation is the sincerest form of flattery. In the world of PR and marketing, there’s no better example of that than the many copycat campaigns inspired by my client Tourism Queensland’s Best Job In The World competition.

My favorite Best Job redux — Murphy-Goode Winery’s A Really Goode Job.

Like Tourism Queensland, the venerable family-owned Sonoma vineyard has launched an online video contest to find a “Wine Country Lifestyle Correspondent.” Unlike TQ’s high-profile blogging gig, though, I’m eligible to apply for this one, and that’s what I’ve done in a 57-second video you can watch here.

The six-month job is perfect for a PR-loving, blog writing oenophile like me. Which is why I’m hoping you’ll click on my video and vote for me so I can make it to the Top 50.

Vote and forward now, and see you at the vineyard!

Comment » | A Really Goode Job, Best Job In The World, Murphy-Goode Winery, Sonoma Wine Country, Tourism Queensland

A Really Goode Job

June 17th, 2009 — 8:00am


It’s often said that imitation is the sincerest form of flattery. In the world of PR and marketing, there’s no better example of that than the many copycat campaigns inspired by my client Tourism Queensland’s Best Job In The World competition.

My favorite Best Job redux — Murphy-Goode Winery’s A Really Goode Job.

Like Tourism Queensland, the venerable family-owned Sonoma vineyard has launched an online video contest to find a “Wine Country Lifestyle Correspondent.” Unlike TQ’s high-profile blogging gig, though, I’m eligible to apply for this one, and that’s what I’ve done in a 57-second video you can watch here.

The six-month job is perfect for a PR-loving, blog writing oenophile like me. Which is why I’m hoping you’ll click on my video and vote for me so I can make it to the Top 50.

Vote and forward now, and see you at the vineyard!

Comment » | A Really Goode Job, Best Job In The World, Murphy-Goode Winery, Sonoma Wine Country, Tourism Queensland

Online Exposure Of A Different Kind

May 4th, 2009 — 10:00pm

When you work in journalism or public relations, quoting other people is part of the job. It’s rare to be quoted yourself as an expert — which is why I was doubly excited to enjoy that particular honor twice recently.

A few weeks ago, my Quinn & Co boss John Frazier and I were interviewed for Bulldog Reporter, a PR trade publication, about our experiences working on Tourism Queensland’s Best Job In The World campaign.

In addition to sharing our observations on why the initiative — a global search for an Island Caretaker — has been such a runaway success, we had the opportunity to offer tips to other PR practitioners.

Best Job In The World: Tourism Queensland will announce on Wednesday who the destination’s Island Caretaker will be

Advice of a more personal nature got me quoted in an MSN.com article about online dating. I shared my take on how to avoid getting stuck in email exchanges that go nowhere.

Though I’m still learning how to date smarter — and how to be a great publicist — it’s fun to share a little of what I’ve discovered about both along the way.

Comment » | being quoted as an expert, Best Job In The World, Bulldog Reporter, Island Caretaker, online dating, Tourism Queensland

Online Exposure Of A Different Kind

May 4th, 2009 — 5:00pm

When you work in journalism or public relations, quoting other people is part of the job. It’s rare to be quoted yourself as an expert — which is why I was doubly excited to enjoy that particular honor twice recently.

A few weeks ago, my Quinn & Co boss John Frazier and I were interviewed for Bulldog Reporter, a PR trade publication, about our experiences working on Tourism Queensland’s Best Job In The World campaign.

In addition to sharing our observations on why the initiative — a global search for an Island Caretaker — has been such a runaway success, we had the opportunity to offer tips to other PR practitioners.

Best Job In The World: Tourism Queensland will announce on Wednesday who the destination’s Island Caretaker will be

Advice of a more personal nature got me quoted in an MSN.com article about online dating. I shared my take on how to avoid getting stuck in email exchanges that go nowhere.

Though I’m still learning how to date smarter — and how to be a great publicist — it’s fun to share a little of what I’ve discovered about both along the way.

Comment » | being quoted as an expert, Best Job In The World, Bulldog Reporter, Island Caretaker, online dating, Tourism Queensland

Countdown To Best Job In The World

March 4th, 2009 — 6:44pm

Yesterday, my client Tourism Queensland announced the Top 50 finalists for the destination’s highly-coveted Island Caretaker position, a.k.a The Best Job In The World.

As the phenomenal media and public response continues, I can’t help thinking about my good fortune in being part of such a groundbreaking campaign – one that will culminate in a once in a lifetime experience for the successful candidate.

Best Job In The World: All smiles after snorkeling for the first time during January’s press trip to Queensland (photo courtesy: Kent St. John)
Nearly 35,000 people from across the globe have applied for the six-month $100k gig on Queensland’s Hamilton Island. The amazing response has been especially fun for me, since I got to experience first hand in January the majesty and excitement of the Islands of The Great Barrier Reef.

Best Job has been such a hit across all media – from The Today Show to Twitter – that it’s redefined viral marketing and reminded me how, in this post-Facebook landscape, we’re all separated by a lot less than six degrees.

One of my best friends from the UK, Eva, shot the 60-second application video for a friend of hers. She didn’t make the Top 50, but it turns out that a fellow publicist (and blogger) I’ve worked with many times, Angelene Orth, did.

Best Job Finalist Angelene Orth (a.k.a Big Apple Angie)

Angie is one of six Americans in the running. Check out her fabulous video here. You can view the videos of all 50 finalists at http://www.islandreefjob.com/, and cast a vote for your favorite. The most popular candidate will join 10 selected by Tourism Queensland to fly down for interviews in May. Online voting runs now through March 24th.

Comment » | Best Job In The World, Best Job In The World Finalists, Facebook, Great Barrier Reef, Hamilton Island, Island Caretaker, Tourism Queensland, Twitter

Back to top